A century later, Maybelline New York became the number one cosmetic brand globally, available in over 120 countries. In the 1950s, the first makeup commercials people watched on TV were Maybelline’s."įrom humble beginnings in 1915 to now, it's important to understand the impact and magnitude that Maybelline New York has had on the cosmetics industry. While there are many countless groundbreaking "firsts" from Maybelline New York, Feinstein notes one of the most memorable moments from the brand hails from the 1940s, "How-to ads featuring stars such as Hedy Lemarr showed women different ways to wear makeup in which, at that time, they’d only seen at the theater. Feinstein notes, "This iconic mascara was an instant hit – and is still one of the brand’s best-selling products to this day, selling one Great Lash tube every 5 seconds!" The most iconic makeup product of all was Maybelline Great Lash Mascara, the green and pink tube inspired by fashion designer Lily Pulitzer. Fast forward to 1971, and mascara became a permanent fixture on everyone's vanity. While the first mascara was created in 1915, it has certainly come a long way since then, and we have Thomas Lyle Williams and Maybelline to thank for it. Other Brands You'll Love: Cover Girl, Physician's Formula, NYX Cosmetics Thomas then went on to invent the very first mascara and came up with the name Maybelline by combining his sister's name and the key ingredient that helped create it: Vaseline. Most Popular Products: Great Lash Mascara, Instant Age Rewind Concealer, Sky High Mascara, Matte Ink Liquid Lipstickįun Fact: Thomas Lyle Williams wanted to create a product to embellish eyelashes, and would watch his sister, Mabel, mix vaseline and coal dust together to enhance and open up her eyes. Ahead, we spoke with SVP of Marketing for Maybelline New York, Jessie Feinstein, to get the intimate scoop behind Maybelline and then some. Whether you're just discovering Maybelline or have been using it for decades, the brand's story is unique. Our guess is at one point, you've had at least one or several products from Maybelline in your makeup bag after all, the brand was born in 1915 and has remained a constant top-seller in mass retailers worldwide, which at the very least is quite impressive. We want to assure our readers that we still stand by our recommendations, which we do.įrom the iconic green and pink mascara tube of Great Lash mascara to the "Maybe she's born with it, maybe it's Maybelline" tagline we grew up hearing on television commercials and reading in beauty and fashion magazines, Maybelline is an iconic beauty brand that has stood the test of time. As per our editorial policy, we are constantly updating our content, to make sure it reflects the best of the best when it comes to beauty, wellness, and fashion. Editor’s Note: We reviewed this article on September 20, 2023.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |